The night the plan quietly falls over
It rarely collapses on a Monday. It goes on a Thursday, when you are not especially hungry but the kitchen light comes on anyway and dinner turns into whatever is closest. Later the light goes off and your brain starts reading back a list of everything you got wrong. By Sunday you are writing another plan.
None of that is a discipline failure. It is what happens when the part of you making the call at nine o'clock is not the part that sat down and wrote the plan.
Choosing how you want to eat takes about an hour. Doing it on a Thursday takes something else entirely.
The distance between knowing what is good for you and doing it with any consistency is not really about willpower. It is a pattern, and patterns answer to something other than being told off.
So what is Cognitive Pattern Reprogramming?
Cognitive Pattern Reprogramming® is the method Rob built, drawing on his training in Clinical Hypnosis, Strategic Psychotherapy and Neuro-Linguistic Programming. Instead of handing you another set of rules, it is designed to help you work with the automatic patterns of thought, feeling and behaviour that sit underneath a decision before you consciously make it.
It comes as guided audio rather than talk therapy. Headphones on, press play, listen. There is no homework, nothing to journal, and nothing you have to say out loud to anyone.
- 1
It goes for the pattern, not the symptom
The target is the automatic response sitting underneath the behaviour, rather than managing the behaviour by hand every single day.
- 2
It is audio, so it fits a normal week
No appointment, no waiting list, nowhere to drive. You can use a session privately, wherever you happen to be.
- 3
It asks almost nothing of you
Nothing to concentrate on, no sitting still, no streak to protect. Drifting off partway through an evening session is fine.
What actually happens in a session
Fifteen to twenty minutes, somewhere reasonably quiet, headphones in, Rob talking. The usual rhythm is one a day for about three weeks, for the simple reason that repetition is how a pattern got laid down in the first place and it tends to come apart the same way.
There is no food plan, no counting and no requirement to eat any particular way. You are not asked to go back over anything painful, and you are not asked to stop anything else that is currently helping.
Cognitive Pattern Reprogramming is designed to work alongside medical, psychological, dental and other professional care, not in place of it. If you are under care for a diagnosed condition, keep your practitioner in the loop. Results vary from person to person.
Meet Rob Edmonds
Rob first came across hypnotherapy at nineteen. A handful of sessions cleared a fear of public speaking and the exam nerves that went with it, both of which had been in the way for years. How quickly it shifted stayed with him.
He went off and built a career in business consultancy and finance instead. It went well enough, and it was not the thing he kept turning over. Eventually he went back to the work that had changed his own life, studying at the Institute of Applied Psychology before starting MindShift Mentors.
These days his Cognitive Pattern Reprogramming® method is used by high performers, parents, late-diagnosed women and people who simply want change to hold at the level where it actually holds.
Dip. Clinical Hypnosis · Dip. Strategic Psychotherapy · Accredited Neuro-Linguistic Programming Practitioner · Founder, MindShift Mentors
Accredited practitioner LIC#110226 · ISPA accredited · ASCH member
What Rob works with in his own practice
Alongside MindShift Mentors, Rob sees individual clients directly. Those consultations cover stress and anxiety, trouble sleeping, phobias, ADHD, weight concerns that have run for years, addiction, and other behavioural or emotional presentations that fall inside what he is trained and licensed to see.
What the audio programs are designed to support
The self-directed programs are a different thing to a consultation with Rob. They are built for ordinary wellbeing rather than for treating anything diagnosed. The aim is to make winding down easier, quieten a head that will not stop narrating, take the edge off day-to-day stress, give you somewhere to go with a craving, and steady your focus.
Anything that calls for a doctor, a psychologist or a dietitian belongs with one. The programs are written to run beside that, never in its place.
Find the program that fits
All of them run on Rob's Cognitive Pattern Reprogramming® method. What changes is who each one was written for, and what stage they are at when they find it.
For families with ADHD children
Surviving Morning Wars, ADHD Edition
For parents whose mornings turn into a standoff before anyone has eaten.
- Head off meltdowns before they build
- Work with your own stress response
- Settle into a routine that holds up
For women
ADHD Women's Compass
For women who learned about their ADHD later on and are working out who they are with it.
- Make room for the grief a late diagnosis can bring
- See how ADHD shaped the story so far
- Build regulation tools suited to your brain
With Trish Tucker-May
The Empowering Menopause Program
A mind and body program for perimenopause and beyond, made with Registered Nutritionist Trish Tucker-May.
- CPR® sessions for mood and the harder emotional stretches
- Sleep work aimed at midlife, not borrowed from elsewhere
- Runs alongside Trish's nutrition guidance
The ADHD and menopause programs are self-directed audio and are designed to sit alongside whatever assessment, medical or psychological care is already in place, not to replace it.
Best value, the whole library
The General Subscription
Over fifty CPR® sessions covering most of the places this shows up. One subscription, nothing gated.
- Sleep, stress, cravings, focus, confidence and more
- New sessions added each month
- Cancel any time, no lock-in
$29.95 a month
Start your free seven-night trialSeven nights free · no credit card · cancel any time
Questions people actually ask
Do I have to eat a certain way for this to be useful?
No. Cuisine Seeker runs paleo, vegan, gluten-free and plenty in between, and the MindShift programs sit outside all of it. Nothing here asks you to change what is on the plate. A fair few people arrive through a recipe and stay for the other half of the problem.
How much of my day does it take?
Fifteen to twenty minutes, once a day. There is no concentrating, no sitting still and no streak to keep alive. Most people give it about three weeks before forming a view.
What happens after the free trial?
Seven nights are free and no card is needed to start. After that the full library runs at $29.95 a month in Australian dollars, and you can cancel whenever you like.
Is this therapy?
No. The audio programs are self-directed and are designed to complement professional care rather than stand in for it. Rob does see individual clients directly in his own practitioner work, which is a separate thing to the subscription.
Who is it not for?
Anyone after a diet, a meal plan or a list of rules, because it is none of those. It is also not a substitute for proper assessment where something medical, psychological or nutritional needs attention.
The pattern does not get tired of repeating itself
Left alone it does not fade out, it just gets better practised. Another year of it is another year of the same Thursday. Seven nights costs nothing and does not ask for a card.
Start your free seven-night trialSeven nights free · no credit card · $29.95 a month after · cancel any time
Where to start on Cuisine Seeker
- Healthy habits, happy body: nutrition for weight management
- Four steps to a happier gut
- Easy meal plans for a gluten-free vegan lifestyle
- A simple plant-based plan for beginners
If the sticking point is the food itself rather than the follow-through, Trish Tucker-May covers nutrition, gut health and hormones.
Results vary from person to person. Cognitive Pattern Reprogramming is designed to work alongside medical, psychological and other professional care, not in place of it. Links to MindShift Mentors on this page are affiliate links.